Tony Award®-Nominated Broadway Producer

Andrea Reiser

I'm a sucker for an overture.

For as long as I can remember, I’ve been enchanted by the euphoric tingle in my soul the moment the house lights dim and the orchestra plays the first few notes of an opening number on Broadway.


Tony Award®-Nominated Broadway Producer

In fact, many of my favorite childhood memories are of family trips to Manhattan, where I was endlessly spellbound by the magic of musical theatre (“On the Twentieth Century” was among my first shows). When I eventually had my own family, we moved to the NYC suburbs specifically so our kids could cultivate a passion and appreciation for theatre.

In 2016 as part of my coaching training (I’m also a Happiness Coach), I took a Blue Sky master class, in which we created an expansive vision for our futures by designing large (often scary) goals. To my surprise, I discovered that one of my hidden ambitions was to be a Tony Award® voter! With this fanciful goal in mind, along with my lifelong love of Broadway and an analytical eye for business, I founded PickleStar Theatricals. I now lead a multigenerational team that includes two of my four sons, and together we produce and invest in theatrical productions on Broadway and beyond.

I’m proud to be a Board Member of The New York Pops, as well as a member of The Broadway League. And while I’m not yet a Tony® voter, I am a Tony Award® nominee. It’s truly an honor and a thrill for the little girl from Rhode Island who used to sing along with her parents’ cast albums to help make magic on Broadway.